Work Example Brief: Luxury Gifts & Flowers Store

Gifts and Flowers Store

Overview

  • Client: A luxury gifts and flowers brand
  • Service: Custom-designed online store + professional product photos + gift customization & automated marketing dashboard
  • Goal: A storefront that captures the warmth and elegance of gifting, lets customers personalize bouquets and gift boxes easily, and helps the brand retain buyers automatically

The Challenge

  • Generic templates didn’t reflect the thoughtful, curated feel of a boutique flower and gift brand.
  • Bouquet and gift box photos were taken in different lighting conditions, making the catalog look inconsistent.
  • Custom gift notes, delivery dates, and add-ons (like chocolates or vases) were handled manually via WhatsApp, leading to delays and missed details.
  • Potential buyers frequently left items in their carts without completing checkout, and the brand had no system to follow up or promote seasonal occasions.
Gift Customization Feature
Gift Customization Feature
Gift Customization Feature

What We Built

1. Custom design tailored to gifting

Soft, refined colors and typography that reflect the beauty of floral arrangements and curated gifts, paired with clean category browsing by occasion (birthdays, anniversaries, seasonal events).

2. AI-generated professional product photos

The brand sent us photos of its bouquets and gift sets as they were, and we delivered polished studio-style images with unified lighting and backgrounds so the entire catalog looked cohesive from day one.

3. Gift personalization & delivery options on the product page

  • Customers write their custom gift card message directly on the product page
  • Select preferred delivery date and time slot
  • Add extras (vases, ribbons, chocolates) with automatic price calculation
  • Complete order instructions reach the florist and packing team clearly organized

4. End-to-end order testing

We tested the full customer journey—from selecting a bouquet and adding a gift message to scheduling delivery and verifying how the order appears in the backend.

Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features
Store Dashboard & Marketing Features

Store Management & Growth Dashboard

1. Sales & performance reports

A clear visual dashboard tracking daily revenue, top-selling bouquets and gift boxes, peak ordering times, and seasonal sales trends so the team knows what to restock and promote.

2. Abandoned cart recovery

  • Automatically detects shoppers who enter their contact details but leave before paying
  • Sends automated reminder emails or messages with a direct link back to their saved cart
  • Recovers lost sales without manual follow-up from the team

3. Built-in email marketing & occasion reminders

  • Collects customer emails at checkout and through newsletter sign-ups
  • Lets the brand send targeted campaigns for Valentine’s Day, Mother’s Day, Eid, and special promotions
  • Keeps past gift buyers engaged so they return for future occasions

4. Simple order & inventory control

An easy-to-use admin panel where staff can view scheduled deliveries for the day, print gift card messages, and update stock availability in seconds.

The Result

  • A distinct, memorable storefront tailored to gifts and flowers instead of a generic template
  • Consistent, studio-quality product photos across the entire catalog without costly photoshoots
  • Custom gift notes, add-ons, and delivery dates arrive error-free without back-and-forth messages
  • Automated cart recovery and email campaigns turn one-time gift shoppers into repeat customers

Implementation Details

  • Timeline: Depends on store size
  • Includes: Design, domain and hosting for one year, 3 months of technical support
  • Price: Starting from $500, depending on the features required